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If you’re a toy collector or simply a fan of cute and collectible figures, Labubu dolls have likely caught your attention. With their unique designs, limited editions, and ever-growing popularity, Labubu dolls have become a must-have for collectors worldwide. In this guide, we’re diving into the top 10 most popular Labubu dolls for 2025, helping you find the pieces that are trending and highly sought-after this year.
Whether you’re looking for Labubu BIE, Labubu HAS, or the iconic Labubu Coca-Cola, this list covers the series making waves among collectors.
What Makes Labubu Dolls So Popular in 2025?
Before diving into the top 10, it’s essential to understand why Labubu dolls have become a global sensation. Several factors contribute to their popularity:
1. Unique Design and Creativity
Labubu dolls are not just toys—they’re miniature works of art. Each series features quirky, expressive characters that often blend fantasy and modern pop culture. From whimsical creatures to branded collaborations, Labubu dolls stand out in any collection.
2. Limited Editions
Collectors love rarity, and Labubu dolls often release limited edition series. Limited runs ensure that each doll becomes a collectible item, often appreciating in value over time.
3. Collaborations and Branding
Partnerships with popular brands like Coca-Cola have given Labubu dolls added appeal. Collectors don’t just get a cute figure—they get a piece of pop culture history.
4. Community and Collecting Culture
Labubu fans are part of an active, enthusiastic community. Collectors frequently share their finds, swaps, and displays online, which increases the overall hype and desirability of new releases.
Top 10 Most Popular Labubu Dolls in 2025
Here’s a curated list of the most sought-after Labubu dolls for collectors this year, including series highlights, design features, and why they’re trending.
1. Labubu BIE Series

The Labubu BIE series remains a fan favorite. Its vibrant colors and unique expressions make each doll instantly recognizable.
Why collectors love it:
- Bright, bold designs perfect for display
- Limited releases that make each figure collectible
- Easy to mix and match with other Labubu series
Collectors often prioritize Labubu BIE dolls for their aesthetic appeal and potential resale value. In 2025, this series continues to dominate online marketplaces and collector forums.
2. Labubu HAS Series

Another trending series is Labubu HAS. Known for its playful, slightly mischievous characters, the HAS series brings personality and charm to every shelf.
Key features:
- Detailed facial expressions and quirky poses
- Themed mini-series with seasonal or branded releases
- Strong collector community support
Labubu HAS dolls are often the first to sell out during limited releases, making them highly desirable for serious collectors.
3. Labubu Coca-Cola Edition

The Labubu Coca-Cola collaboration combines nostalgia and cuteness in one package. These dolls feature the iconic Coca-Cola branding integrated into Labubu’s distinctive style.
Why it’s popular:
- Iconic pop culture collaboration
- Limited production, increasing rarity
- Unique designs that blend Labubu’s quirky style with Coca-Cola’s classic aesthetic
Collectors often consider the Coca-Cola edition a centerpiece for any Labubu collection due to its cultural significance and eye-catching design.
4. Labubu Exciting Macaron Series
Labubu’s Exciting Macaron Series brings food-inspired charm to collectors’ shelves. Each doll resembles a colorful macaron with playful expressions.
Highlights:
- Sweet, pastel-colored designs
- Ideal for themed collections
- Limited edition seasonal releases
Collectors love displaying these dolls together to create visually appealing arrangements.
5. Labubu Monster Series
The Labubu Monster series introduces a slightly spooky yet adorable twist. With tiny fangs, horns, and playful expressions, these dolls appeal to collectors who enjoy unique and unconventional characters.
Collector appeal:
- Distinctive, eye-catching designs
- Limited prints per season
- Appeals to niche collectors seeking “rare finds”
6. Labubu BIE Mini Collectibles
While the original Labubu BIE series is popular, the mini collectible versions have surged in demand. These smaller dolls are perfect for desk displays and compact collectors’ setups.
Why mini BIEs are trending:
- Easier to collect in larger numbers
- Affordable entry point for new collectors
- Works well as gift sets
7. Labubu HAS Limited Edition Figures
Special editions within the Labubu HAS series feature rare colorways or themed designs. These dolls often release during holidays or special promotions.
Collector insights:
- Highly sought after for rarity
- Often sell out within hours of release
- Great addition to a complete Labubu HAS collection
8. Labubu Coca-Cola Pop Series
An extension of the Coca-Cola collaboration, the Pop Series features bold, vibrant designs inspired by the brand’s iconic advertising campaigns.
Why collectors covet them:
- Bright, collectible designs
- Perfect for themed collections or brand collaborations
- Strong resale value in secondary markets
9. Labubu Glow-in-the-Dark Series
This series appeals to fans of novelty collectibles. Labubu dolls that glow in the dark combine playful design with an interactive element.
Features:
- Fun for both display and night-time ambiance
- Limited production increases collector interest
- Works well alongside other series for a dynamic display
10. Labubu Surprise Blind Boxes
Blind box collectibles have been a trend for years, and Labubu’s surprise boxes keep fans engaged with mystery and excitement. Each box contains one random doll from a popular series.
Why they’re a hit:
- Thrill of unboxing
- Encourages repeat purchases to complete a collection
- Exclusive designs often only available in blind boxes
Tips for Collectors Buying Labubu Dolls in 2025
Collecting Labubu dolls can be fun, but to make the most of your investment, consider these tips:
- Follow Official Releases:
Check Labubu’s official website and social media channels to stay updated on new series and limited editions. - Join Collector Communities:
Facebook groups, Reddit forums, and Instagram pages provide valuable insights on trends and rare finds. - Track Prices:
Some Labubu dolls appreciate in value over time, especially rare editions like Labubu Coca-Cola or limited HAS releases. - Invest in Storage and Display:
Keep dolls dust-free and in pristine condition to maintain collector value. Display cases or shelves with UV protection are ideal. - Consider Blind Boxes Carefully:
While fun, blind boxes are hit-or-miss. If you want specific dolls, research secondary marketplaces for individual pieces.
Why 2025 Is the Best Year for Labubu Collectors
The collectible toy market is evolving, and Labubu dolls in 2025 are at the forefront of this trend. New collaborations, limited editions, and vibrant community engagement make this year especially exciting for both seasoned collectors and newcomers.
From Labubu BIE’s bright designs to Labubu Coca-Cola’s iconic branding, there’s something for every type of collector. Whether you’re building your first collection or adding rare pieces to an existing display, these top 10 dolls are a must-have for 2025.
Final Thoughts
If you’re serious about collecting, staying informed on trends and releases is key. The popular Labubu dolls 2025 list above highlights the series and editions capturing the attention of collectors worldwide. By focusing on high-demand series like Labubu BIE, Labubu HAS, and Labubu Coca-Cola, you can build a valuable, visually appealing, and enjoyable collection this year.
Start exploring, join collector communities, and secure your favorite dolls before they sell out—2025 is shaping up to be an exciting year for Labubu enthusiasts!
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